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Monday, November 14, 2011

Cutting the Jetta...the beginning of the fun

So you have followed the project, bought into the concept of a very slick car being made out of the pedestrian jetta sedan, you have an old donor, and you are ready to start the beheading.  Lets go.

most of the parts that come off the car
What has to come out before you start with the saws all:

The cuts are simple but you have to clear out a few things so you don't hit them with the big saw.  Most of these items have to be removed to build the g3f anyway so there isn't much duplicated work.

Environmental tip:  While the car is together and mobile have an air conditioning shop drain the refrigerant/oil from the a/c system. If they have a mobile system great but most need to have the car for 15 mins to do the job, this is so much easier when the car is mobile.

1. The seats front and rear need to come out.  Follow the bentley manual and pay particular attention to the instructions regarding air bags.   In each front seat there is an airbag on the outer side...disconnect the battery on the car and make sure all the harness plugs are removed from the seat before you fiddle.
the final result of the rough cut

  The rear seats are much easier just follow the air bags.

2. Remove the rear axle and fuel tank.  Follow the bentley.  Keep all the brake lines in tact if you can but separate them from the body metal clips and the calipers so that a cutting saw can't hit them...we will be cutting under the rear seat area where the fuel tank is.  The fuel lines have special connectors on the ends...there is a button you push to release the line from the joint...don't force either press the right button and they slide away or you are doing it wrong...good pics in the bentley..go slow here as it is a royal pain to replace the lines.

3.   The aluminum heat shields and the exhaust also come down.  This clears up the underside of the car all the way to the engine up front.

the nose with the engine still in

4.Remove the all four doors/front fenders/hood and headlight surrounds/bumper cover/ bumper from the front of the car.  A couple of guys have asked if the doors can stay on...I guess they can be cut while on the car but alll the inner panels and the plate that holds the motor etc needs to come well as the glass.

5. Remove the engine/trans/radiator according to the bentley.

6.Remove the computer and wiper assemblies from under the windshield area...this is where we are cutting so clear it out well.  You don't have to disconnect every wire and connector if you don't want to but the stuff all has to be out of the area before the saws all is used for the cut.

7.  remove the windshield(or at least the lower foot of it.  You are going to need to reach behind the dash.

when loosening the dash bolts there is one really tough one to get to...if the windshield is gone it is easy...we just poke through sometimes
dont mess with the strut tower...we use the whole thing with just a bit of trimming
this is what is behind the dash on the passenger side

the passenger lower corner of the jetta windshield
the seam running left to right about 4" from the bottom of the windshield is where we cut

This stamped support is in the way and must be unbolted(black part)

Also you have to remove the brace above the pedals under the dash...this little brace runs over the two pedals and keeps the dash from dropping low.

this steel stamping and aluminum crash section comes out...I trim the front two sides of the tab and bend it rearward
At this point you have to look at the mileage of the car and decide whether you want to change the heater core...much easier to do now while all is apart.  In general the go about 180k miles or so...then they begin to put a haze on the inside of the windshield.

9. Make your rough cuts at the front base of the windshield first, the door shut pillar area second, and the rear seat area and remove the top/rear of the cars sheet metal.  When you cut the rear seat area have a jack under the rear of the car as it will want to fall rearward

Inside view of center door shut pillar rough cut
Rear box section under seat rough cut...notice the nut retainers and doubler plates that you want to stay clear of

after the car is level move the laser up to the top of the door hinge area
Front door hinge area final cut..the inside sill is straight down and on the inside of the door pillar...flat area where the trim was and a great spot to measure from

Dash top side area final cut line...this is inside of the door hinge top area

the three bolts are the main dash supports

we provide a laser cut top for the strut tower area box section
Dash trough final cut

Make sure you have disconnected all the wires that go to the roof area like the radio and sunroof controls..lights, etc.  you may decide to use some of these circuits in your build.  I cut as little wiring as i just never know when the ground in the roof was used for something else...keep the harness in tact.

10.  Remove the trunk surround and the trunk.  The cut for the trunk surround is tricky at the top by the base of te rear window.  I find it easier to remove or smash the rear glass to get it out of the way for the cut.  The pictures are good but that cut under the top area is a bear.  Go slow.  The saws all eats metal need for speed here.  A nibbler or die grinding wheel would work well here as well.  The rest of the trunk is easy.

The white line shows the final cut we make in the trunk hinge area...below this line are doubler plates etc. that support the side..we trim away the sheet metal above the line

A view of the lower side of the trunk surround while it is on the jetta.  the rear bumper cover covered this area under the closed trunk

This is the forward corner of the trunk.  The white line is at the top of the bend exactly where the rear window lower edge used to be...cut along this edge with a shallow cut at a flat angle.
Another shot of the leading edge of the trunk area under the rear window(now removed), the white line goes left to right at the top of the bend
This is how the final lower section of the trunk surround looks as it will be installed on the g3f...we use the 1" flange left on the lower edge to mount it to the car.

This is the rear seat area and the largest cut.  The rough cut needs to  be above the white final cut lines.  Yellow lines are dimensions not cuts. cut straight along left above the final cut lines a few inches.
11.  Fine cut the front/middle/rear.  Laser level the floorpan left to right and front to back using the bottom of the doors sill.

the inside markings of the 1.75" final door jamb cut this cut is about 1/4" higher than you need but you can always trim more later...dont go below that top edge of the inner stamped plate with the big hole!
The marking of the final door jamb cut outside surface...use the centerline of the door bolt holes as the base point

Tuesday, September 20, 2011

There is no Social Media. There is Facebook.

As a guy who pretty much launched his new business and brand on facebook and a discussion forum( I am in a position to relay my learnings from the experience and it boils down to a simple change in our society...Facebook.

I am watching the transformation as you all are of how we keep in touch and it is facebook.  I am watching how we learn about brands and new products...and it is facebook.  I have created a niche in the car world and reached out to that specific group of guys and I did it on facebook.  I watch my kids and their friends swap pictures and their everyday lives and it is facebook that enables it.

O.K. for me it wasn't all facebook...the forum had something to do with the launch of the brand, but even the forum guys are on my facebook page now since I just don't have time to log on to every discussion group that mentions the new Smyth car.  I am forced to talk in one area and that area is facebook.  I am forced to reach out to my prospects in the kit car world and that reach is done using facebook.  I have over 10,000 fans and the effort was basically a thousand bucks and a series of interesting updates on the facebook Smyth Performance page.

If I am not proof that the world of business has changed I don't know who is.  The brand is out there now, the discussions are taking place as the customers decide if I am worthy, and I didn't use much in the way of magazines or traditional media.  When the old school news ran a story about the effort such as when the Boston Globe's Scott Kirsner ran a piece last year,  it was the blog traffic that was reposted on all the auto sites that generated the interest..not the globe.  The same thing has happened with every news piece that Smyth Performance has been mentioned in.  What an interesting shift.  On one hand the traditional Sunday newspaper was spread around the world in a week using the miracle of "social media", while locally the story died the same week.  The daily papers need to get paid for there investigative reporting that builds these stories and the raw material that the web is taking for free as a link.  These reposts are great for the subject(in this case Smyth performance) but don't really benefit the originators of the content.  There will be some interesting movement in the news field is my guess just as there was in the music business.

So if you are a laggard and not joining facebook out of some fear of privacy being invaded you are spot on...but you are coming into the world of facebook eventually just like you did when cell phones came bought into a service plan from a wireless carrier even though you swore you wouldn't.  The benefit of knowing what people/companies/friends are up to in one 5 minute sit down session on facebook is just too powerful to ignore.  So welcome to the present.  It will never be the same.  So far I like it.  So far it is allowing me more time with loved ones.  So far it has made my work day more efficient.  So far.  I will let you know if that changes.

I will talk to you later....on facebook.

Mark Smith

Thursday, September 15, 2011

Getting Dished and Dishing it out.

Its easy to pontificate when you think you know what you are doing in a technical field.  Self praise flows easily on these pages as I have convinced myself that I actually am pretty good at building interesting machines these last 20 years or so.  I openly congratulate my company Factory Five Racing or Local Motors when they have wins in this fun business.  I am also openly critical of my brother Dave's decisions at Factory Five when I feel things are going awry and the core successful business is at risk of not making money.  The kudos as well as the reminders of good tactics are my way of helping from the outside as an owner and director.

As an on the ground founder of Smyth Performance though, I have to listen to the critics and that is not as easy.  The other day I posted a picture of Smyth's young welder/all around employee Eric welding the last of a positioned tube on the welding fixture.  Everyone(including me) loves the cameo inside progress shots that I have been sharing on facebook so it was just another fun shot that documented the evolution of the prototype into full production.

After a few cool comments I received several critical ones re Eric welding in short sleeves....wait a guys can't criticize me...I am Mark Smith the fun and interesting 20 year car guy in a shop sharing all this great stuff with you.  My first thought. Honest.  I even posted a bit later in the thread that Eric was just tacking and that is why it was O.K....

Right.  Way to go Mark.  Your first employee who is at the start of his working life and you are justifying the young man welding in a t-shirt.  Well the power of constructive criticism, if you can get past your stupid ego, is  just that...constructive.  It is actually pretty rare for smart people to give bad advice...the problem is that some smart people have trouble taking the advice.

Eric is working on the Alpha car this morning because he came to work in shorts again.  Now I get to step up and become a mentor and a better boss.  Just because I am psycho busy with my own work at Smyth is no excuse...we are going to wal-mart before lunch and we are getting the full set up of work clothes.  We are headed over to the  Welding Supplies place and fit the leather arm/chest guard like I should have on the first day.  I have been running companies that join steel with fire for years...I knew exactly what he needed and I was too busy to do it.  When are you ever too busy to watch out for the safety of your people.  Should Eric have done this himself...maybe. But I definitely have the responsibility of making sure he is safe at work.

The absolute power of an enthusiast base like we have at Smyth Performance on facebook is that out of over 10,000 fans we have thousands of really experienced and knowledgeable folks who are willing to share their life learnings with us.  I have been doing this a long time.  I love what I do and will never retire.  I really like the reminders that I am not so fancy as I think I am.

People who know me well will tell you that I never shut up when the topic turns to my passion of building machines...hopefully they will also tell you that when I do quiet down I am listening carefully to what you say.

Mark Smith

Old News is Good News. Front Wheel Drive turns into mid engine sports car, a history(1970-2011)

At the end of the 60's the boys at Fiat cars took what was to become the new Fiat 128 front wheel drive economy transverse engine and gearbox and put it in the back of a show car.  The Fiat x 1/9 was born.  Front wheel drive is a tight packaging problem for an engineering group and the europeans were the real innovators in the field.  Our idea of front wheel drive i the U.S. was a big block toronado...not exactly the economy car and efficient package europe needed.

So Fiat put the whole front drive transverse engine/trans/driveshafts/brakes/spindles from the front of the 128 and put it ito a little sports car.  If you lock down the steering tie rods fwd works like a charm in the back.  A 2000 lb car with maybe 85 horsepower was still a hoot to drive.  A terrible car, but no car tried any harder than the x 1/9.

Next up was the new x-car platform from GM and the chysler k-car platform around 1980.   These new front drive cars were  designed to save the companies and usher in the era of frugal front drivers to america.  Pontiac eventually did  what Fiat did in 1970...they took the 2.5 liter iron duke 4 cyl econobox engine and front wheel drive transmission/suspension/brakes from the x-car platform and moved it to the rear of a little mid engined sports car.  Over 300,000 of these cars were sold...not bad for a two seat commuter that looked and performed like a sports car.

There have been a few fwd to rwd conversions in the kit car world as well  but none of them ever sold well.  Either too expensive like the k1 attack or just not thought out well they never caught on.  I really think that if they had launched some of the early 4 cyl mid engine kits today with our 4 buck a gallon fuel prices they would have done fine.  But fuel stayed below 2 bucks a gallon all the way into the new why go small here in America...cobras were king of the home built universe...heck they still are really.  We had our trucks, we were not even thinking global warming, we were in the good old U.S.A where cheap gas was our birthright.  That didn't take too long to turn around.

The car business today is really simple.  We all know that if fuel isn't 4 dollars a gallon now it will be soon.  We all agree that burning it all and putting it in the air is probably not the best thing for the planet.  Efficiency can be fun at three levels can zip around in tiny nimble cars AND save the planet AND save you bank account.  Most of us are keeping the v12's in the garage for date night.

For the last three years I have been publicly sharing the fun i am having building this little G3F sports car out of a jetta sedan.  I proves that fun is contagious.  V8 guys love the car, japanese car fans love the car, vw/audi guys can't get enough since the old beetle projects really are not around anymore,  and we all are having fun with a kit that actually blows cold air or hot air into an OEM quality cockpit and dash.  The simplicity of an MG, Jag or Cobra from the 60's is what makes those cars so very special...but a daily driver is not a race has to have a bit of comfort to sell well.

So here we are about to ship number 2 and 3 frames that will be bolted on to the unframed Jettas waiting out there in the kit car project world.  Our version of a hybrid doesn't refer to the refers to our frame for an unframed car hybrid frame concept.  This is our contribution to the front wheel drive to mid engine story that started with Fiat in 1970...but we are keeping the econobox instead of making a new platform by and adding a frame to the rear of an existing car.  Time will tell how big a financial success the G3F is, but huge volume or just a few hundred doesn't matter to us cars project guys...we just want to build and drive then repeat the process.

A huge thanks to all those VW, Fiat, Chysler and GM engineers who made the front wheel drive economy cars so very easy to work over....without you we wouldn't have all these ultra compact engines/trannies to play with.  I will stick to making frames and bodies that use all that fabulous engineering and let VW engineer and manufacture the parts for the drivetrain...too rich for my blood...its more fun that way.

Mark Smith

Tuesday, September 13, 2011

Are You Really Working? Why an "Effort Ethic" doesnt fly.

I had a great conversation with my operations gifted father on Sunday that revolved around the concept of work.  As he was asking me how my long days were going we dove into our real definitions.  I am not talking about effort here...I am talking about work.  If you remember from physics, Work is a product of force times the distance moved.  I am sticking to this definition literally for this discussion.  Work is not force or is force multiplied by the distance moved.  If you push all day you have put in a solid 8 hrs of effort, but if the block or project you are working on didn't guessed didn't do any work at all.  Many people in management forget this simple formula or never think of it this way.  This is why we hold fancy mba's and managers to task for the results they get in business.  20 hour "effort" days without tangible results are definitely an amazing feat and require huge sacrifices...but you will probably be looking for a job if you don't figure out how to get some actual work done.  Work requires real progress toward your goal.  Effort is just that...pushing.

In an r&d environment we cheat this rule all the time and can get away with calling effort "work" since the tangible progress is hard to measure in the early days of a concept or project.  But eventually, even the brain trust r&d guys have to come up with something sale-able and with impact for the business.  They can't just push all day.  They, like all knowledge workers have to produce a work product.  If you are digging ditches all day you can see the work you do piling up that used effort and moved the flippin dirt a distance....and you got paid to do it...check...all good.  As a manager of an organization of effort you have to deliver the numbers over time.  If you don't what are you doing all day with all that effort?  If you are not adding value to your organization and you are getting a managers paycheck there can be big problems despite the effort ethic that you have.

The disdain some people have for the legal profession or any bill by the hour service provider is based on this as well.  Look, a lawyer provides a valuable service in my opinion, accountants too....they save you enormous pain if you have a good one helping you in this complex regulatory and legal world we all do business in.  But in the end they get paid even when they push on the rock all day...even when no "work" has been done.  This is what ticks people off and it is why the choice of these service providers should be one of your most thoughtful decisions as you start a new business or manage your mature one.  Get someone who delivers tangible results and a work product.  If your law firm constantly delivers more questions than it answers, get a new one.  If they eliminate problems and clear your plate of issues that are distracting you...keep em.  If your accountant delivers tax advice that saves you money, bingo, work was done.  If the receipts are all organized and trouble free, your bookeeper did work too.  It is not the hours they spend on the task but the results they get you.  If they can do the job in half the time and spend the rest with their families they probably can charge high rates and have happy customers...don't be afraid of expensive help..they might just be that good.

I am always very cautious when someone works very long hours at their job.  Over the long run a quality thinker and worker gets amazing amounts of real work done in the allotment of time in a workday...super human effort is only temporary even in highly charged environments like start ups.  If I am putting in 20 hr days day after day my bet is that there is a lot of effort and not much work being done...a disaster in the business world as well as in your family life since you are never home.  Worse yet is the fact that you are never home AND you have nothing to show for it.  Ruin defined.

So if you find yourself working incredible hours and never quite getting the reward or praise that some get who are home early...think about the work you are doing, the real work.  Stop efforting so much and get to pays really well and is easy to spot.

Mark Smith

Friday, September 9, 2011

Welcome to the Small Time: Sub-car Innovation

Coming up with something truly innovative in the car business is a real challenge.  Millions of people are passionate about cars and the various things we enthusiasts do with them.  This leads to many brains working on the same theme...making most models of the modern automobile "better" and different.  I put better in quotes because from some views the improvements may not look like a step up to some...but that is the point...making the car into what YOU want it to be.

I have been lucky enough to come up with two real breakthroughs in what I call the sub-car business.  This small part of the car business caters to the home builder.  Our guys that I have been selling car kits to for 15 years have been reading those small ads in the back of Popular Mechanics magazine since they were know the ones....usually an ad for a mini desktop drill/lathe/milling machine(the ad still runs today I'll bet).  I am proud that I own the largest kit car company in the history of the genre but am brought down to earth when I look at the actual volume of kits we make.  At 500 kits a year(even our best years in the early 2000's we were still just under 1000 per anum) pale compared to the real car business.  Chevy sells more vettes in a week than the entire kit car industry as a whole probably delivers in a year...and the Corvette is the epitome of a niche ultra low volume car for GM.  We are not even on the car world map if you look at the volumes. The sub-car business defined.

So what are my personal contributions to this sub-car world?  Way before my work in Wareham these last 15 years or so the true kit car business was born with the Meyers Manx in the 60's.  Bruce Meyers took a VW beetle and removed the whole body, cut out a foot of the middle of the frame and put a new fiberglass dune buggy body on top.   Sure there were a few kit cars made as early as the fifties...but we are talking insignificant volume before Bruce.  With the meyers manx and all the copycat dune buggies that followed, a few weekends later you as the kit customer were driving a wacky VW dune buggy on the street or off road.  A simple idea that Meyers made work as a business for a while.   Sub-car but far from sub-par since the transformed car delivered on the promise of fun on the cheap.

Throughout the 70's the proliferation of VW beetle framed kit cars in almost any design was what defined the category.  T buckets, Bradley GT's, Kelmark GT's, porsche 356's, as well as the ever popular dune buggies became real business.  Still the sub-car business of course since volumes probably never exceeded a few thousand a year, but a business nonetheless.  With a few exceptions these cars all used the VW beetle frame and kept all the mechanicals in their original locations...rebodies but still a VW beetle frame underneath...not exactly hi performance hardware.  Several guys used the performance aftermarket that had flourished for the beetle, but over 150 horsepower was pretty rare.

Later on mid seventies we saw the advent of the first Arntz cobra replica. Even though Steve Arntz and his replicas fizzled as a business, he was responsible more than anyone else in ushering us into the high performance fully framed kit car.  The cobra was a perfect choice to replicate and started a market that is still the backbone of the kit car industry.  Note..the term Cobra is owned buy Ford and licensed to Shelby for his cars...Factory Five and Smyth Performance are NOT connected to Ford or  Shelby.  So back to our discussion...when you talk replica vintage roadsters or a historic view of cobra replicas you will see that everything changed in 1993 next to a transmission shop in Framingham, Massachusetts.

In 1993 after business school and while still working as a Chemist/product manager at Avery Dennison(markers and inks were fun too), I finished the first prototype car for what became Factory Five Racing.  By taking the popular 5.0 liter mustang and using all the mechanical/suspension/wiring components off the car and designing them into a brand new full frame with a replica body the birth of the one donor cobra replica or "roadster" was complete.  Cobra replica kit cars had been around for years but were made from the parts of many different cars...jag rear ends, ford big block engines from the 60's  custom wiring, suspensions/wheels/brakes from all sorts of cars such as the pinto and assorted MG's.  They had become the most popular kit car in the world by the 90's because they were the first kit car to deliver the goods...they looked fast and drove really fast.  My twist was driven by the fact that these kits were a bloody fortune to make if you wanted a nice car.  I took the 5.0 Mustang from the late eighties that I knew well and had been beating up for years, disassembled a wreck 5.0 in my sisters garage, and swore that I would use every nut and bolt I could from the car and make a replica cobra that had the quality I wanted at a price I could manage.
The most popular kit car of all, an FFR roadster on the Dyno

I was able to squeeze all the parts from one v8 hi-po car into that custom engineered round tube frame platform that I designed and welded up specifically for those 5.0 parts.  When I was done you could take a wrecked mustang for 3 grand and finish a bona fide street race cobra replica for another 10 grand.  The time searching for parts became one purchase of the donor car.  The aftermarket for the v8 mustang was enormous.  I got a B- (maybe even a C)on the project a few years before as a last project for my Bentley MBA in 1992 and that sealed the story of the launch of Factory Five in 1995 when I invited Dave out to start FFR.  He has run FFR since I left in of the best feel good fun small business stories around.

The domination of the kit market by FFR is small time kit car history though.  Only a handful of kit car enthusiasts even care about the lineage of these bastard cars so it really isn't too big of a deal in the business world.  The fact that we used EVERYTHING from the mustang was ground breaking AND a big deal innovation wise...who would have thought you could use the instrument cluster turned backwards, or remove and cut the plastic gauges from the cluster and remount them behind a vintage looking aluminum dash while keeping the entire computer controlled wiring harness and engine controls in tact?   Who would have thought that you could take a strut front suspension from the mustang and convert it into a double wishbone high performance front end with nothing but a coil over shock and a clever welded conversion mount?  Sub-car business innovation at its very best in my very slanted opinion.  My first contribution to the car world is still a pretty good one and all the quality folks over at FFR work tirelessly today to ship the best home built car kits in the world.

Seatek Diesels 750HP
That Bio-Diesel sticker always elicits Q's
As most in the industry know I left FFR for Dave to run in  2002 after we survived the ford/shelby trademark case.  I went totally diesel crazy for my next venture Smyth Performance while keeping my half of the company even today.  After repowering a 50' scarab with twin 750 hp seatek diesels and surface drives,  I realized that the economy wasn't quite ready for a big expensive kit boat project.  So back to cars I went and bought the jetta wagon diesel as the test bed in March of 2008 for what became the current Smyth G3F diesel sports car.  After 6 years away from FFR  I finally found my next true contribution to the car world.  Designing a frame add-on for a frameless  car(VW jettas are sheet metal unibodies in design like most modern cars and have no frame) and moving the engine to the rear from its position in the front,  a new category of car was born.  We transformed a frameless econo box jetta into a fully framed/reinforced mid engined sports car.  It was a wild idea from the start with absolutely no support from even my fellow engineers at FFR, let alone from Dave.  Dubbed the franken VW by my brother in the early concept days in 2008 his skepticism remains today and is understandable...a four door economy car cut up and turned into a sports car while using the entire sub structure and floorpan of the donor jetta?  Really?

I remember showing up at shows with the first FFR fuel injected replica and hearing the other cobra replica companies say"no one will buy a fuel injected cobra".   I think of that today as I launch a very interesting G3F to a part of the home built market that has not been served.  The fuel injected FFR segment of the replica market ended up being bigger after a few years than the entire market was initially, and I am hoping the same thing happens again here with these little VW's.  I have a feeling that this car as the greenest car you can possibly drive(doesn't hurt that it peels rubber for a city block) will change the kit industry for the better and usher in a wave of interesting small car kits.  It still amazes me that the hybrid framed G3F came out as cool as it did.

The innovative part of the Smyth  idea was the reuse of so much of the donor car.  It goes beyond the mustang donor concept since it preserves the whole floorpan and the mechanicals while becoming the ultimate recycled car.  It even stays a Jetta since the VIN is still there along with all the pollution control/crash equipment as well as all VW suspension parts.  At 2300 lbs and tuned up to 300 horsepower with a turbo gas or diesel engine the Jetta based kit creates a new kit category that builds on the legacy of the first VW kits in the 60's.  Add a frame to a frameless car and move all the parts around and presto...value added sports car that deserves the money you will put into it and delivers the performance of a mid-engined car.  Good bye econobox and hello sports car special...all for 7900 bucks and an old jetta.  Bingo.

Special and fun doesn't have to cost 30 grand IF you build it yourself.  And that is the real power of the kit car industry, finding ways to build amazing machines in the sub-car universe that all us car tuners/builders live in.  If you spend your time in the little ads in the rear of the magazines...join us for some 60mpg, 14 sec 1/4 mile, 1.0+g cornering fun for 10 grand.

Mark Smith

Thursday, August 11, 2011


A home built car is the most complicated consumer product in the world.  Your customer has to build or re build an automobile at home and you have to engineer some big boxes of parts that enable him/her do it.  The other side of the equation is the personal taste of each builder.  How do you combine the product into an offering that makes several segments happy and delivers on the manufacturing motto of keeping it simple to make?

KISS (keep it simple stupid) is a widely known engineering term that reminds all the creative tech folks in business to not let their abilities get the best of them.  Engineers these days can do amazing things with the tools we have available.  Even low budget operations can design intricate machines and products that can be realistically reduced to practice and sold commercially.  This is the problem.  KISS reminds us to keep it make-able and profitable.  Complexity is the enemy of any production operation.  If you want to go out of business just expand without adequate capital and talent.  My dad the operations management guru has a rule of thumb that has saved me every time I want to do a new project. going from one platform to two platforms does not double the complexity.  The details and tasks/follow up of a new platform is 4 times as complicated.  You can mitigate this by making the new platform as simple and as similar to the existing platform as you can...but complexity is the bugger that will sink your margins.

I will use my FFR experience as the perfect example of this.  In the beginning we had one platform and one product ...the ffr cobra replica that killed the category in 1995.  After a few years of the usual tough growing pains and investment we started cranking in the cash.  By 1998 the profit coming in had seven digits.  Time for a new product...the coupe.  Even though the coupe was a new car it was really our first car with a new body and a stretched frame.  90% of the parts used were the same as the first car.  Even though it was a new car it was made the same way with the same cuts in the tubes, the same wiring, the same engines, the same transmissions, and the same rear end.  Operationally it was STILL a challenge to incorporate it into the line though.  The complexity add to the organization still was tough to manage even though the car used so much of the same material and methods.  In  my estimation at the time with my dad we figured we had increased complexity about 50% organization wide by 1999.  50% sounds high for just adding a new version of basically the same car but it was accurate.    What saved us was that the new car had a higher price.  This balance between complexity and pricing is the key.

Next we tried the launch of the coupe convertible.  A coupe with no top.  Complexity not too bad buit still had a few new parts.  The car never sold well and was quickly discontinued.  Good move.  Without sales there is no excuse for keeping a low volume product.  The "its good for the brand" story works once...identify your brand image/loss leader and keep it if you really feel it helps...but if you find yourself with more than are addicted to new products...not new profitable products.  Break the addiction to the new and trim the product line.

Fighting the KISS principle is the customer.  KISS applies to the making of the car but it also applies to the marketing of the car as well.  Even if you keep it simple in manufacturing you still can be undone by the sales guy in your organization that wants to offer all the options that will make everybody happy.  Complexity rears its ugly head again.  Dell does this well.  However you want to order a computer DELL will let you do it.  I am not Dell and either are you.  KISS.  Unless you charge big.

The key to adding complexity is to charge for it.  You can't always pull it off since you may be in a crowded market without the power of soapbox to define the category...but if you are the leader in your niche you want to use the position you have to make sure that you price for the complexity.

Lets look at the three new products we had at FFR in the 2001 to present time frame.

1.  the spec racer.

The spec racer is the FFR roadster converted to a full race car.  90% of the parts are the same as the stock raodster and the process is the same to make it.  Though I am dissapointed with the volume we ship of the car it fits the coupe path above...a good new product try that increased compleity a tolerable 50% or so when launched.  It was a decent attempot at a new product but only if the volumes are above 1 a week like the coupe.  Even though the car is valuable as a positioning tool for the brand, over time you only have room for a small positioning product and it still should at least carry its weight sales wise.  Great for the image of the company,  low complexity to the organization, but the low sales keep it from being an a student.  Worth a redo to try to increase sales...but never a leading product.

Assessment: Grade is a B.   Redo the configuration to try to increase sales, keep/raise  price at least 3 grand over a stock roadster with the same content.

2. The GTM

The GTM is a stunning looker, a world leading supercar on the track and on the street.  All the words that describe it are extreme because it is so very extreme by design.  Jim created one of the fastest cars in the world and the kit sells for 20 grand.  For around 50 grand you are done with it.  Amazing car.  Complexity is the fatal flaw in the GTM business wise though.  Most parts are different from the coupe/roadster/spec racer.  manufacturing metods are the same but the design and raw material is different for the plant.  With high design goals came high complexity.  The kicker is that even at a low 20 grand for the kit, 2 a week is a good sales week.  Since the car is a bit more complicated to build and source parts for, the tech support team spends time helping customers through their builds and they are good at it.

Assessment:  grade is a C-.   The redo bumped \sales and fixed a few of the launch issues the car had, but sales are still low and complexity to the organization is enormous.  Raise prices on the GTM at least 5 grand and reduce volume or discontinue.  A great car but bad business at 20 grand.

3. The 33 Hot rod.

The 33 is a hit.  It looks great.  It handles great. It is easy to build.  The added complexity of a totally new platform is worth it if the car has the sales volume to support the manpower nexcesay to support it.  And FFR has that manpower.  We passed on the hot rod launch in  1998 for a reason.  It would have killed FFR back then.  How can a hit kill a company then and not now?  Maturity.  FFR is 15 years old now and can do a new product like the 33 even if it is a new platform.  But only if it is a hit sales wise.  If the 33 did not sell so well it would not be able to pay for the complexity it adds to the organization.  But it does. In spades.

Assessment:  Grade is a solid A.  A hit with a potential to more than double sales when you add a chevy engine option.  Keep the car simple to build and make, let the customers add the options and charge another couple thousand dollars now that the quality of the car is world class.

The Smyth Grade.

Mark Smith

Tuesday, July 26, 2011

Tools, Rabbits and First Rides

I use Margery Williams' "The Velveteen Rabbit" and Dr Seuss' " Oh the places you'll go!" all the time both as a parent of five children and in business.

Velveteen rabbit moments are rare in life but you know when you have one.  They are those times when it dawns on you that you have become "real".  The birth of a true car guy is usually after removing and reinstalling an engine in a car.  Your first major car repair or project whether brought on by necessity as a broke 20 year old that blew up an MGA engine in college or as a fun hobby at the age of 60 makes you a car guy and you become "real".  You can't fake just are at a certain point.  Changing your own brakes or bolting in a new alternator is a good start...but you are just beginning the process. You will know when you are a true car guy after you are one, that's how it works.  At that point the signs will be there.  Dirty fingernails as you go to the Hospital if you are a doctor.  A bandaged cut on your hand as you go into your law firm.  Staying late at the car dealership to work on your own car even though you put in a full week working on customer cars.  Tools that take on a familiar feel in your hand instead of still being in the original plastic holders.  Paint and bondo in the creases of your hands from sanding and spraying...they all are signs you are a real car guy.  Normal people and the want-a-be crowd can't really play in this know things about machines and how they work from doing it yourself.

I gave my old 1999 Navigator to my Dad a few years ago since he drives quick trips around town as a deacon and needed another car.  The car promptly broke and cost my Dad a thousand bucks to keep it going...nice gift eh.  The car then served its purpose and went unused for a bit when my 16 year old spotted it idle in the driveway  one holiday.  All Brendan saw was the super stereo I had put in years ago when it was my daily driver.  The classic "i gotta have it" look that all 16 year old boys have regarding their first ride emerged.  My Dad said sure since it had been sitting for a while.  Well to get the car home I had to go up to Wellesley and get the car with him.  We went to start it...nothing.  Battery problem.  The first c-note of many and a new battery was gift to the new driver and his new car.  The old truck fired right off for my son as if it had been waiting for him.  The truck was so excited that when Brendan stepped on the brakes all the brake fluid came out from some over rusty hydraulic line down underneath the middle of the car.   Being an hour from home and after autozone had closed for the day we packed it in and headed back to Dartmouth discouraged but hopeful that the next trip would see a quick spliced brake line fix and a ride home for Brendan in his Navigator.

A few days later I grabbed the boy and we drove back up on a school night after I had grabbed the fittings and sections of hydraulic line.  I went into my Dad's garage to get the the tools and was hit like a truck with the familiar layout of my Dad's craftsman red tool box.  Each drawer was as it was the last time I used it back when I lived at home.  Each tool familiar and in  a comfortable place.  Certain tools you use all the time fixing cars and they get worn in to your hand and show wear from use.  You can't fake being real.  My Dad's tools were also my tools as a young man with too much project courage.  They and my dad had nursed me through the fixing of each of my many rides.   Vw Baja Bug, VW autostick Bug, Pontiac grand ville 455, MGA, Jaguar E-type, Jaguar xk120(never finished), Jaguar XJS... all possible because of the hours spent with those tools.  Real has many signs. Without his love of the right tool for the job I probably never could have started messing with cars as a 15 year old dreamer.

Brendan and I cut and flared the brake line with a quick is still hard to do a bubble flare even after you have done it a hundred times by the way...and we filled up the reservoir with brake fluid.  Smiles all around.  Off we went around the block to test.  The brakes were not the best as we wore off the rust on the discs but they got better after a few stops and we decided the car was ok to drive home.  We parked and went in to say our good byes to grampa and grandma, triumphantly got in the Navi and...nothing....wouldnt even crank over.

Looking deeper the terminals and the whole starter solenoid were corroded and the starter needed replacement...another trip home without the car since auto zone was closed.  There is no easy way to learn the meaning of a free car than to try to get a free car home.  Three days later we returned to the car and my dad, Brendan and I replaced the starter, fired the truck up and finally said goodbye and rolled out the driveway.  The grin on my son's face is exactly the grin we all had with our first car...priceless and full of potential.

Bren's ownership experience continues to teach through broken rear control arms, brake leaks, and the amazingly poor mileage that a Navigator from 1999 can achieve.  He is not a car guy yet.  He may be some day, but he is just starting out.  I love watching the replay of my own life through my boys.  The car experience is about the freedom it gives these budding adults and there is nothing quite like it for a young male.  I am helping with the control arms tonight when I get home and I can't wait.  Timmy called to me in to his room the other night...he is looking at older jettas on craig's list...1.8T versions...with a certain look in his eye....he is 16 in August:)

Mark Smith

Wednesday, July 13, 2011

Smyth Performance and the end of life

My VW jetta is approaching the end.  Since I have used it not only as a test bed for the new Smyth kit cars but also as a truck for hauling, it is a tad on the rough side.  Numerous scars of a great life are everywhere...cooper's fastball always gets away from someone and "thump" another dent in the side...Brendan missed a three pointer and somehow the ball bounced off the windshield at just the right angle...cracked.  The tan seats have been slid into a couple hundred times too many by a guy who is welding up a new kit car...tan doesn't hide dirt and grime after all.   A very large SUV(hey I have 5 kids)gently bumped the front wheel of the parked Jetta...leaving the wheels aimed at the curb when the steering wheel is aimed straight ahead. Another luxury truck took out the passenger mirror.

On top of these day to day happenings I was leaving the driveway a week ago and I heard a "ka-tung" sound that was different from the usual "ka-tung" sound in that it ended with a clank...a piece of the front spring was laying on the ground under the car...I knew the strut bearing was making sounds, but a broken spring top?...never seen that before....alright then.  The car seemed to still work fine so I did what any car guy does and kept going to work.

Normal people would have had a new car 6 months ago.  So yes. The saws-all will be coming out in a few months and this Jetta will become the second Smyth Performance demo car after the white one being finished now.  Perfect donor really, even with all these problems, the parts of the car I need are in decent shape...plenty of life left.  As Capt. Jack Aubrey said,

"Would you call me an aged man-o-war, doctor? The Surprise is not old; no one would call her old. She has a bluff bow, lovely lines. She's a fine seaboat: weatherly, stiff and fast … very fast, if she's well handled. No, she's not old; she's in her prime."

The entire strategy behind Smyth performance has been to make an incredible car out of an ordinary one, a Jetta needs a bit more of a bluff bow to deserve a second shot.  Ordinary cars are thrown away after a couple hundred thousand miles, incredible cars are always rebuilt.  This is the key to our green story that is ringing true in the car community.  Sure a tdi diesel powered Smyth car gets 60 mpg and rips through the quarter in under 15 the key to the long term strategy of the company is taking cars that are not worth rebuilding and giving you a reason to rebuild them.  Is this the kit car business, not really.

A used Jetta is just not worth the money it takes to rebuild.  If you are a real environmentalist I guess you would rebuild the boring car because it is the ultimate environmental act short of riding your bike...but like it or not we don't drive for completely rational reasons...we drive because it is fun.  And if we are going to drive we usually want our chariot to reflect our personalities, egos and income as well as our day to day transport needs.  Sometimes this mix is a bit off...I enjoy the low key(OK a bit toooo low) wrecked tdi wagon with the diesel clatter instead of the  Italian super cars in the garage...go figure.  I use the ferraris often in these pages since they represent much more than cars.  As art they are a joy.  As cars they are a blast to experience.  And you never throw them away...ever.  This is the key for Smyth Performance and any car that achieves immortality.  If I can provide a package  that puts a bit of passion into that old car, you will rebuild it.

Without this added emotion or passion the car is on its way to the crusher...a huge waste of all that engineering and value that is just sitting there ready to be rebuilt and enjoyed.  V8 mustangs, vettes, Porsches and specialty performance cars have this immortality if they are not completely abused.  Sedans and utilitarian cars/trucks do not.  Even fancy Bmw's, and Audis end up in the scrap yard when they hit 200k miles or are in a minor accident late in life...people are done with them...just not special enough to spend the 5-10 grand it takes someone to rebuild a car.  There are exceptions of course, anyone can attach some sentiment to a car for any number of emotional reasons, but in general...cruncher.

The other day I posted a picture of the new Smyth car we will start working on in the fall.  We are building a $3500.00 kit that will transform your old Jetta into a 40+ mpg pick up truck.  Not just any truck...a truck that will get people to ask you questions at the gas pump...and if you are a car guy/gal that is the ultimate goal...the gas pump "I didn't know the Jjetta came as a truck" line of questioning.  Motorhead heaven. The G3F and the truck make a real statement not only by being exclusive(you can't have one if you don't build one) and stylish,  but by being home grown green.  The prius crowd wishes they could be this responsible....and we get to lay rubber living our green  lifestyle.  Passion comes from the building of the car yourself combined with a nifty ride in the end.  If you build a car you take care of the car...immortality.

As a car builder I like the ability to tell a story that has balance to it.  We drive fast on the track. We waste some gas doing it for fun. We spend countess hours on these machines that we love for single moments of joy on the weekends.  I have been known to have a cup of coffee and just look at the mechanicals of a fancy piece of engineering in the garage.  The analogy is the mechanical Swiss watch...thousands of moving parts ticking and turning away on your wrist...simply amazing.  You either appreciate that amazing feat of micro engineering or you wear a quartz watch just to tell time.  All we tinkering souls need is an emotional  reason to redo our boring cars and we will jump right in. The fact that you can use the Smyth jettruck and the Smyth G3F sports car every day just makes them fun and practical. The real story in this company's strategy is that we are giving a car the second life it never had.
Go Green, Go Fast, Repeat.

mark smith

It's a Miracle

This week marks a huge milestone for the Smyth Performance G3F kit car.  It is always a little stressful when the hand made prototype is converted to computerized tooling and parts.  Making things by hand is very time consuming as you all who have followed the project on the Smythperformance facebook page can see.  The last months have been a two pronged effort as we work toward the shippiong of the first kits.  First we were driving the hand made car to assess the basics of the car's handling and braking, and concurrently we were drawing the car parts on the computer so that they could be replicated and manufactured easily.  It may take a year of feverish creativity to nail a design in practice, but once you document the work on the computer you can make as many of them as you want fairly easily.

 This is where the miracle happened.  After spending two months working with Rick drawing the parts we had to pony up and order the steel from the laser cutter and the tubing supplier.  A laser cut tool was also ordered that was drawn to hold all the tubing in place.  If the drawing is wrong, all the tooling and parts are is a big deal.

The parts came in...I tacked the steel together in the computer cut jig...and it all fit perfectly.  Phew.  The miracle of computer aided manufacturing is still cool to me after 15 years of seeing it happen live.  To the right you are looking at five plates, three tubes and a lower vw suspension part that all came together the first time...a miracle.

You hear in the press about full digital design and fast prototyping in the new product world today....and it is is a great way to get there.  But in my world of products with a bit of passion behind them, I can't do it.  The art side of the product has to be done by hand to me...and then digitized at the end.  The number of running changes to the car over the last year and a half has been staggering.  We changed more each week than most companies do in months.  If we waited each revision for laser cut prototype parts rather than just cutting what we want with the plasma cutter here, we would be sitting around doing nothing half the time.  In house laser cutting or a small cnc plasma is great...but you still have to draw the parts in order to use the cnc tools and cutters....time that I think is better spent "playing" around with the actual car in front of you.  Cut, tweak, grind, use foam, wood, whatever you like...just prove the concept works aesthetically and functionally before you digitize.

The result is an intant transition from hand built prototype to full production kit.  The first two customers have started cutting their jettas already, and I will ship them the rear frame assemblies shortly after test fitting them both to my car.  Since all the items that make the car function are off the shelf vw items we don't have the "will it work" risk that most guys do...we started with a running car and we simply moved a few things around which was the key to the business model.  Our job is to provide a front and rear frame extension and a nice body that allows our guys to transform the boring economy car into something special.  Since the frame is the guts of the car we are thrilled that the parts now go together for our welders like a nicely cut puzzle.  So after a fun development ride you will only see crisp clean parts being assembled out back in the pictures...  The foam and creative mess of the last two years transforms into a real professional operation that will be fine tuned to deliver consistent and reliable welded and molded parts.  The show changes a bit now from "what the heck is mark doing today" to "what an interesting car and process".

Making the same car parts every day is not as fun as the wild man an a warehouse so the emphasis going forward will be a focus on the people and cars they are building.  So look for Clint and John's builds out there as number one and two customers and have fun, I know they are...and even though they can drive the cars every day if they want,  in the toy car business the fun building with family and friends is the real goal.

Mark Smith

Monday, June 27, 2011

Diesel and gasoline mix just fine.

The debate over the diesel vs. gasoline Smyth G3F is starting to get underway if my inbox is any indication of the next few months of conversation.  As the first 1.8T car goes under the knife in July we will have the opportunity to watch Clint's gasoline Smyth car and John's diesel G3F being built at the same time.  My driving impressions so far have reminded me how important this 800 pound steel cut diet is making to the performance of the car.   I am still sold on the seat of the pants feeling of the TDI of course, but the 250hp gasoline crowd is coming on strong.

For those of you who don't know VW's like us fervent followers of the brand, both the 1.9 liter turbo TDI and the 1.8 liter turbo gas engine found in the mark 4 jetta/golf respond incredibly well to computer chipping upgrades.  The electronically controlled turbos in both engines are transformed by nozzles and a chip to the tune of about 30 or 40 horsepower added.  In the 1.8T or the TDI the difference in performance will blow you away for a few hundred bucks.  In the TDI the 130 horsepower and huge 220 plus lb feet of torque let you peel rubber for a block if you wish...who knew that the lowly 90 hp stock diesel could be slapped into shape so easily.  Chipped 1.8T's are equally if not more impressive as they routinely get 205-210 horse at the wheels with nothing but a chip...remember these are at the wheel horsepower numbers...a mustang 5.0 from the late 80's was running silmilar v-8 level power for comparison. Talk about cheap performance.

When I enter an exit ramp in the stock 90hp TDI without the chip and injector upgrade I am driving an econo-dog...nothing really fun.  The car feels like it handles great of course since all cars with no power feel like they handle.  Put the chip in and the car blasts out of the apex at 1600 rpm with almost full torque available.  It is this low end grunt that I am now officially addicted to.  As fun as the turbo gasser will be for many G3F customers it is the unique feel of that diesel pull that has me in a trance.  I have said it before but it bears repeating, in the rpm range that you use 90% of the time the diesel feels faster and pulls harder.  I can't keep up with a full howl 1.8T once it gets going...that 210 hp is too much and pulls away, but around town and on the ramps of life I play racer all day long at 2500 rpm.

The rear drive configuration of the Smyth car is proving very kind to the diesel version of the car as well.  With the weight now transferring to the rear wheels when you launch, the diesel torque does not have to be wasted in wheel digs in and goes.  I am balancing the fun of the firm shocks and springs vs the ride of the factory struts and the firmer car is just superior when matched with a tuned engine.  The lower weight of the 1.8T unit is the wild card here as it will be almost perfectly balanced with a savings of 100 lbs in the rear...we will see fairly soon as Kim is considering a 1.8T G3F for her ride this summer that I build next.  When you combine the agility of the lower weight car with the traction of the rear drive layout either version is a joy to toss around.   So the question remains for all you potential builders...rubber band acceleration of the 1.8T or instant stump pulling speed from low rpm in the TDI.  Decisions, decisions...and if I can keep the price under nine grand like it appears we can...even more fun for everyone.

Mark Smith